The everbrilliant Mel Shimkovitz explores the ideal of cool from inside a gender non-conforming character: “This is a queer film, and not just because of Jo’s haircut. We endeavored to present the inner world of a non-gender-conforming character grappling with the tropes of ‘coolness.’ We created a visual story to frame the age-old question: what is cool? Can you buy it? Can you curate it as an avatar? Is this film cool? Are we making queer look cool enough that the masses will want to co-opt it?” Read more about making the magic happen on the Nowness.