There's nothing I can say about this video that it doesn't say for itself in the first verse.

 .

Lyrics:

I'm showing you things you'll like
Trying to get engagement
Here's some photos from my life
My cat, my kids, some bacon

 .

I'm hoping you'll share my stuff
And tweet it to the world
If you help me grow my Klout,
I promise that I'll share yours

 .

So connect with me, let's have some fun
Let's show the world how this gets done

 .

Let's get social (social) with social media
Let's get social (social) with social media
Where we can spread the word and grow our reach
And find our fans in their newsfeed
Let's get social with social media

 .

We're searching for the story
That'll bring us instant fame
So we shoot our "viral video"
And we post it to the Gram

 .

We're looking for the secret
Of Facebook's Holy Grail
We try to keep from paying
That leads to hashtag #fail

 .

Hey now y'all, can we just get real?
Do we care about our fans or is this just another deal?
Said another way, have we lost our way?
Social's about the people, remember they are people
Do we really need another fan, like or share?
Do we need another post to show up everywhere?
I hope as we scatter we never forget
That our posts live forever even when we go to bed